This digital era requires every brand to keep up with the ongoing advertising trends. For this, almost every enterprise requires a professional advertising team that can come up with the latest advertising campaigns and suggests relevant promotional activities. Hence, clearly, there is so much scope for everyone who is creative and smart enough to initiate a professional career in advertising technology.
Here, we’ve listed below some crucial steps to start your advertising technology career with a bang.
Are you a student and looking forward to joining some advertising course? Or have you worked in the industry earlier? Take a deep breath, and figure out why you want to transition to the advertising technology field.
Brainstorm and come up with convincing reasons. Focus on your past industrial experiences and the hard work you have put in there. Take out your journal and list down all the things that support this decision of yours in general.
- Figure Out Your Future Goals
What do you consider your preferred outcome? For instance, for a college student, attaining a good advertising internship must be a preferred result. And if you are already working in the field, then your potential outcomes may look like this-
- Freelancing with a reputed advertising company
- Entering an in-house advertising team
- Working at some big digital marketing agency
To overcome this step, solidify your goals and start depicting what your ideal workplace looks like.
- Get Clarity on Where You Want to Go
Initiate your research on various famous advertising technology companies, marketing agencies, and digital marketing enterprises; accumulate all their names and apply for the ones you find suitable.
College students can refer to college career boards and career counselors for the same. In many colleges, even such career guidance programs exist for the alum.
Other ways include using job-finding apps like Indeed, LinkedIn, etc.
Once you attain a good amount of considerable professional career experience in the advertising technology industry, you can develop your own website where you showcase your achievements with which clients will contact you for future tasks, just like Evan Rutchik.
- Nod To Any Advertising Experience Opportunity You See Forth
It’s advised to attain some kind of advertising experience beforehand. What about free Google training or other free certified courses by different educational institutes? You can add these to your resume.
One more way of doing this is to present similar ideas to your friends and relatives who own some business that they can market and advertise. Convince them for the same. It’s a really good head start to build a portfolio of your past work in the same industry, as it can open many future doors for your advertising technology future.
In simple words, you just have to add more and more advertising-related items to your resume.
- Begin Applying & Take Regular Follow-up
Now that you’ve prepared your resume and built your portfolio, start applying to the selected streamlined list of advertising technology companies based on your previous research.
You will get to face some rejections, but that’s clearly not the end of the world for you. So, continue crawling through your list and do follow up with the companies you haven’t heard back from.
In case you have got nothing in your hands even after applying to all your listed companies, continue the cycle of digging up other advertising technology companies from their never-ending pool and applying there. Follow this cyclic process until you secure some interviews.
- Get Ready For Interviews
To make a professional career in any field, preparing for interviews is a major prerequisite. You can find multiple resources online about how to prepare for specific interviews. In addition, you can check out various relevant aspects like how to dress up, how to introduce yourself, what not to say, etc.
So, now let’s stress a little over what you shouldn’t do during your interviews. –
- Don’t be too confident or relaxed during it; rather, be more balanced.
- You must know what to say and to what extent, so avoid sharing your personal stories.
- Prepare for the worst and hope for the best to happen.
Let’s Conclude This
To build a successful professional career in advertising technology and the digital marketing field, concoct a rigid network. For example, add well-known personalities in the digital marketing field like Evan Rutchik, Vibe Digi, Mad Digital Buzz, etc., on different social media platforms.
Even if you don’t make up to attain any job, be satisfied you at least met some experts from the industry. Maybe they don’t have any openings for you right now, but how about adding them to your LinkedIn? Then, email them back upon hearing that you didn’t get the job.
It builds a road to behold if they have any future opportunities for you after you have worked on and improved your skills.