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Aug 12 2022

How To Start a Professional Career in Advertising Technology?

This digital era requires every brand to keep up with the ongoing advertising trends. For this, almost every enterprise requires a professional advertising team that can come up with the latest advertising campaigns and suggests relevant promotional activities. Hence, clearly, there is so much scope for everyone who is creative and smart enough to initiate a professional career in advertising technology.

Here, we’ve listed below some crucial steps to start your advertising technology career with a ban

Guide To Start Professional Career in Advertising Technology

Analyze your present position

Are you a student and looking forward to joining some advertising course? Or have you worked in the industry earlier? Take a deep breath, and figure out why you want to transition to the advertising technology field.

Brainstorm and come up with convincing reasons. Focus on your past industrial experiences and the hard work you have put in there. Take out your journal and list down all the things that support this decision of yours in general.

Figure Out Your Future Goals

What do you consider your preferred outcome? For instance, for a college student, attaining a good advertising internship must be a preferred result. And if you are already working in the field, then your potential outcomes may look like this-

Freelancing with a reputed advertising company
Entering an in-house advertising team
Working at some big digital marketing agency

To overcome this step, solidify your goals and start depicting what your ideal workplace looks like.

Get Clarity on Where You Want to Go

Initiate your research on various famous advertising technology companies, marketing agencies, and digital marketing enterprises; accumulate all their names and apply for the ones you find suitable.

College students can refer to college career boards and career counselors for the same. In many colleges, even such career guidance programs exist for the alum.

Other ways include using job-finding apps like Indeed, LinkedIn, etc.

Once you attain a good amount of considerable professional career experience in the advertising technology industry, you can develop your own website where you showcase your achievements with which clients will contact you for future tasks, just like Evan Rutchik.

Nod To Any Advertising Experience Opportunity You See Forth

It’s advised to attain some kind of advertising experience beforehand. What about free Google training or other free certified courses by different educational institutes? You can add these to your resume.

One more way of doing this is to present similar ideas to your friends and relatives who own some business that they can market and advertise. Convince them for the same. It’s a really good head start to build a portfolio of your past work in the same industry, as it can open many future doors for your advertising technology future.

In simple words, you just have to add more and more advertising-related items to your resume.

Begin Applying & Take Regular Follow-up

Now that you’ve prepared your resume and built your portfolio, start applying to the selected streamlined list of advertising technology companies based on your previous research.

You will get to face some rejections, but that’s clearly not the end of the world for you. So, continue crawling through your list and do follow up with the companies you haven’t heard back from.

In case you have got nothing in your hands even after applying to all your listed companies, continue the cycle of digging up other advertising technology companies from their never-ending pool and applying there. Follow this cyclic process until you secure some interviews.

Get Ready For Interviews

To make a professional career in any field, preparing for interviews is a major prerequisite. You can find multiple resources online about how to prepare for specific interviews. In addition, you can check out various relevant aspects like how to dress up, how to introduce yourself, what not to say, etc.

So, now let’s stress a little over what you shouldn’t do during your interviews. –

Don’t be too confident or relaxed during it; rather, be more balanced.
You must know what to say and to what extent, so avoid sharing your personal stories.
Prepare for the worst and hope for the best to happen.

Let’s Conclude This

To build a successful professional career in advertising technology and the digital marketing field, concoct a rigid network. For example, add well-known personalities in the digital marketing field like Evan Rutchik, Vibe Digi, Mad Digital Buzz, etc., on different social media platforms.

Even if you don’t make up to attain any job, be satisfied you at least met some experts from the industry. Maybe they don’t have any openings for you right now, but how about adding them to your LinkedIn? Then, email them back upon hearing that you didn’t get the job.

It builds a road to behold if they have any future opportunities for you after you have worked on and improved your skills.

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Aug 5 2022

Tips for Staying Ahead of the Curve in the Australian Media Industry

If you’re a news organization looking to grow your business, look no further than Australia. The country has an appetite for quality journalism and is home to some of the world’s most respected media companies.

Here are five ways you can leverage that reputation to attract the best international talent.

Hire Australian journalists first.

Many news organizations look to local journalists for advice before seeking out foreign freelancers for their team. While it’s always better to hire local journalists first, there are advantages to hiring foreign freelancers if your industry is news.

For example, you can integrate more experience with your team and get an understanding of the industry from the get-go.

If you hire a foreign freelancer, you may have to shell out a higher fee, but you also risk getting bad experience and not being able to integrate the right person on your team.

Engage with them intensively before you seek out foreign freelancers.

Journalists work in a variety of industries and specialisations. You’ll almost certainly want to engage with your foreign freelancers in a number of different ways before you start looking for talent in other countries.

For example, before you hire a foreign freelancer, get to know your Australian journalists and find out what their favorite topics are. Then encourage them to write about those topics frequently and to explore new topics that interest you too.

Be open to new ideas and approaches.

There’s no disputing the power of the traditional media in Australia. But the country’s current media landscape is highly decentralized, with many local and regional newspapers, radio stations, and television channels.

It’s important to engage with the media continuously, not just when you’re looking to expand your team. Every time a new story breaks, don’t just focus on the new information — think about what has been said and written about the event previously.

You want your foreign freelancers to be part of your daily media flow, not just receive a single story and be done with it. Building a relationship with your journalists — both local and foreign — is the key to a healthy and productive collaboration.

Be transparent and accountable.

Journalists are human and make mistakes. That’s why it’s important to be transparent with your hiring process and accountable for the hiring decisions you make.

It’s easy to make rash decisions when you’re in a rush to get the job done, but these mistakes occur frequently because you didn’t think things through carefully.

For example, before hiring a foreign freelancer, make sure you have their contact info for future story ideas, especially if you’re looking to expand your reach.

Also, make sure to keep your staff informed and acknowledge any mistakes you’ve made. You want your team to feel confident working on stories because you want them to be accurate, not afraid.

Build strong working relationships with the media industry in Australia.

There are currently three major Australian media organisations: The Sydney Morning Herald, Daily Telegraph, and The Age. All three outlets have a wide range of specific expertise, including news articles, editorials, and features on a variety of topics.

However, the newspapers have a long way to go before they can be considered world-class news organizations. That said, there are strong working relationships with a number of local news organizations throughout Australia.

If you’re looking for coverage of breaking news and events, you can always depend on the Daily Telegraph to deliver. However, you might want to look for other outlets when you want to test the water and see how your brand’s coverage stacks up to the papers’.

Look beyond traditional print media and embrace online news as well.

Traditional news organizations don’t always see the value in embracing the latest technology and new forms of media. However, there’s a lot of room for improvement in this area and you might consider looking into the future — and embracing the digital future.

Some of the biggest news organisations in Australia are still printed newspapers. However, many big brands are now discovering the power of online news.

The most popular news websites in Australia are still controlled by traditional media, but there are now plenty of options that are openly seeking to please both traditional and new readers.

For example, you can always rely on the Age to deliver traditional news coverage, but you can also try out its lifestyle, technology, and business sections.

Follow evolves from trends and test the water.

Some industries are still struggling to follow the evolution from traditional to digital media.

For example, the automotive sector is still trying to figure out how to integrate all the new technologies and communication options.

However, there is a lot of potential in this sector for brands who want to reach customers on an individual level. For example, if you’re a car company and want to reach customers who aren’t looking for the latest and greatest models, test the water and see how you do with the traditional newspaper format.

Conclusion

There are a lot of challenges and risks involved in growing a news organization in Australia. To succeed, you need to be willing to roll up your sleeves and get down to the nitty-gritty of the task at hand.

You need to engage with the media continuously, not just when you’re looking to expand your team. You want your foreign freelancers to be part of your daily media flow, not just receive a single story and be done with it. And you need to follow evolves from trends and test the water.